The real reason women’s magazines suck, says Jezebel? The editors know what they want the story to look like, right down to the quotes, before they even assign it to a writer.
Jenna, the blogger formerly known as Tatiana The Anonymous Model, quotes an email circular sent out by a Glamour freelancer:
Hey Ladies,
For the October issue of Glamour magazine, my editors are working on a story called “Guilty Man Pleasures.” The editors are looking for quotes about things good women do with men that are so bad.
Two examples are:
“I am currently seeing a guy who is way, way too young for me, but after ending a serious three-year relationship, he is just what the doctor ordered. The sex is so good I keep thinking he must be a professional and that my invoice is going to arrive any day now.” -Elizabeth Hogan, 31, Winter Park, FL
“My most recent naughtiness: ‘accidentally’ finding my boyfriend’s checkbook and looking through it to see if he’d purchased an engagement ring. He had!”-Jaime Hobson, 27, Boston
Other examples are the woman who has webcam sex with her long-distance boyfriend, the girl who lets the guy she’s dating read text messages from other guys just to make sure he knows there are others interested, the woman who’s trying to save money but still gets her monthly Brazilian bikini wax just because she and her man love the feeling…
As a consumer of media websites and blogs, I’ve read a lot about the nightmare that apparently is writing US women’s magazines: endless rewrites, editing by committee, ridiculous contracts, overly tight briefs (by which I mean story guidelines, not, er, underpants)…
Having only written for one US mag to date, I can’t say for sure how true this is, but I can say that my experience writing for Australian mags has been much better. Here, editors only ask for rewrites if there’s actually something wrong with the piece, and provided you’re a coherent writer and good reporter, the published story usually looks pretty much like what you’ve handed in - the occasional comma or turns of phrase excepted.
I’ve been pretty fortunate that even early in my writing career, my editors gave me pretty free rein to actually research my stories and write something based on the outcomes of that research - whether that be following a lead on the Suicide Girls or popping out 1200 words on the skinny model debate. If it turned out the story I’d originally been asked to look into didn’t hold up to scrutiny - for example, a story I wrote for Girlfriend responding to the drugs in schools crisis, which turned out to not be a crisis after all - I spoke to my editors and we changed the angle of the story.
That’s not to say that preconceived notions don’t play their role: when I pitched my ‘Beauty By Numbers’ story to CLEO, I wasn’t looking to conduct statistically accurate interviews on young women’s grooming habits and beauty ideals. I wanted to speak to a handful of young women who pursued a very particular beauty ideal, inspired by something I’d observed on Big Brother. Accordingly, my callout requested blonde, tanned, highly groomed women and the men who chased after them. The difference here, I suppose, is that I didn’t specify what these young women’s views on the subject at hand should be - the whole point of the article was to find out what they were.
The US, I grant, may well be different. I suspect it is.
But the real problem with this pre-determining of story angles and ideas connects to the issue I identified in my (mostly supportive) post last week: a lack of curiousity or critical thinking.
The real reason so many of these stories are pre-written, I suspect, isn’t just because the editors in question want them to look a certain way. It’s because, through their eyes at least, the shape they set for the story is simply the way that it is. Women are needy, men like you more if you play hard to get, sex is central not only to relationships but to the essence of who you are, and you really would look better with that expensive foundation.
More than anything, what these types of stories are lacking is imagination.