Hi, I'm Rachel Hills.

I'm a London-based (via Sydney, Australia) writer, researcher and contributor to publications including the Sydney Morning Herald, Cosmopolitan, Glamour, Marie Claire, The Atlantic, Girlfriend and more. I'm also writing a book about Gen Y, sex and identity. This is my blog.

I'd love to hear from you. Submit a question to my Ask Rachel column here, send me an email here, connect with me on Twitter here or find out more about my paid work at www.rachelhills.net.

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Q: When things are working, great artists say they reflect their audience. Do you feel you’re still in touch with your audience?

A: I feel I’m reflecting the part of the audience we don’t hear from. There are a lot of people out there who love music but don’t have a place in music culture as it exists. I meet these people all the time. Soccer mom, 34, has good taste in music. They are your average rock fan who isn’t part of the Pitchfork culture. They don’t follow the train. They’re the difference between 40,000 sales and 400,000. … The unspoken audience, the stragglers, and this new audience who isn’t snarky or cares much about modern record business, that’s our audience.

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  6. jrichmanesq said: it’s nice to see artists who realize there’s more to the music world than Pitchfork and indie rock, and that those other interests might be worth appealing to!
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