everythingontheinternetistrue:

I guess we do have bigger internet things to worry about here than than JA. Still, I expected something more than just reactions from myself, two twitter posts and a two month old blog post predicting how boring a profile on Julia would be now days.

Um, yeah. I was one of the four (well, a few more than that, technically - it got seven reblogs here on Tumblr).

My favourite response to the piece was littleempire’s:

Aussie mainstream = so far behind the rest of the world that not even worth talking about anymore.

And well, it’s true!

Seriously, though. I only sped-read the article, but from what I took in, it was a good piece: nothing new for most people reading this, but for Good Weekend readers, a nice redux of Emily Gould’s NYT cover story of six months back.

As for why it didn’t gain traction, my guess is that it’s for the same reason the “Australian Julias” the article cited were all essentially beat journalists. There’s no city in Australia with the kind of media environment that is needed for media personalities like Julia’s to hit the mainstream (an environment that is in abundance in New York). We have cult personalities, yes, but they really are cult - the mainstream just isn’t interested.

That said, that’s probably also the case in the US. Which could mean it’s a question of numbers: they have 15 times our population, which means 15 times as many people in each little subculture.