1 post tagged business
Are we about to see a fall in print payrates and an increase in online?
I suppose you could argue we’re already seeing it. Print rates are still better than online in most cases, but they’ve remained static (albeit with room for payrate promotion) in the seven years I’ve been freelancing.
And when I was back in Australia last year, one of the editors I met with suggested they were about to flip their payscales, because their online content reached so many more people than their print content did. Certainly, the days in which online didn’t pay AT ALL seem to be ending, and some online publications even pay well.
As theatlantic argues, it depends on whether advertisers decide that “that an eyeball on a screen is worth [the same or more than] an eyeball on paper”.
What do you think?
Elsewhere: This Graph is Disastrous for Print and Great For Facebook - Or The Opposite! (The Atlantic)